A2 Graphics

Unit 4 Exam 2013

Optakom

'Optakom' is a new broadband provider that requires graphics to identify and promote its high-speed internet access, satalite televison channels and telephone services. Design graphics for the company, making reference to appropriate work by others which could include motion graphics and website design.

Wm Cobb's Village Bakery

Wm Cobb's Village Bakery' wants to launch its image as a provider of traditionally crafted bread, cakes and pasteries. Produce graphic work that could include a logo and livery design, promotional materials or packaging design.

Funfairs

Graphics are required for an exhibition celebrating the atmosphere and the thrill of the funfair. You might produce designs for publicity material, an exhibition catalogue or a title sequence for a short film about funfairs

Regeneration

The regeneration of abandoned industrial areas is changing our urban landscape through the creation of shops,homes, pizzas and places of entertainment. Produce graphic work to raise public awareness of, and civic pride in, a regeneration programme.

Coast

Design graphic work associated with a seaside town, a holiday resort, a port or a coastal industry. Your work might be for a tourist board, for a publication or for a television programme.

Unit 3 Self Set 2012

The aim of this unit is to develop your ability to successfully resolve the problems that emerge as an inevitable part of the process of creating art and design work. You must employ the problem-solving process in relation to creative activities. The problem-solving process is defined as: identifying a creative problem or problems, undertaking investigative and research work into the problem, developing a range of alternative solutions and then evaluating them, and realising a solution or solutions.

Unit 4 Exam 2012

Jessica Plant - Spark 66

Spark 66 is a film and television company that requires graphics to identify and promote its image. When producing your own work, you may consider approaches such as branding, motion graphics, print and packaging design.

Leah Smith - Wasdale Mountain Rescue

Dear Designer,

My name is Paul Cook. I am a nuclear physicist at Sellafield and have lived in the area Wasdale since 1997. I have been a member of the Wasdale Mountain Rescue Team since 1998 and I am now the Duty Team Leader and Equipment Officer. I would be highly grateful if you could produce graphics that raises public awareness of the work of our voluntary emergency service does. I feel that in the last few years our volunteers haven’t been recognised for the great work they do everyday and feel that these people need to be recognised by raising awareness.

So far in 2012 we have had 5 incidents resulting in 5 callouts and all the work we have done is unpaid and simply done by choice. Wasdale Mountain Rescue Team relies heavily on donations and by raising awareness results in more people reconising the work we put in which means more donations. We are highly grateful for these donations but are always finding new things that could be improved to develop our service to the public. Because of this there are two reasons why I am asking you to produce graphics to raise awareness for our service. The first simply just to make others realise and appreciate our work and the second to raise awareness for any possible donations from the public.

When producing the graphics you will need to consider the target audience which will be the general public as you are trying to achieve awareness by boosting our service to the public. The graphics can either contain abstract or literal imagery to achieve the concept of boosting awareness. I am leaving the whole design to you where the only design aspect that is a must is having our website name somewhere and the main concept.

I hope this is useful and that you can help our service by completing this assignment.

Kind Regards,
Paul Cook

Andrew Harrison - Through the Looking Glass

Chelsea Thorniley - Music to Live

We are a company who promote concerts festivals and productions in the music industry. We are looking for you to produce some graphic work that could be used on posters or motion graphics. The client of Music for Life for this project is people who enjoy alternative style music therefore the material you produce should be different from anything you have come across before and avoid expected popular culture imagery. I am looking for you to promote a concert in the summer (late August dates to be confirmed) for our alternative style audience where a variety of bands will perform. Therefore think of things that would make the imagery obvious to summer but avoid popular culture illustrations and associations as these are the type of things that are audience do not want to see. We want some different and fresh!
The aim of the advertisement material is to promote the festival and persuade people to purchase tickets for the event. Therefore the general aim is to sell this festival. Information such as the Music to Live website, ticket box office number and the dates of the concert must be visible on the poster. There are no strict guidelines for how abstract your ideas may be as long as the logo of our brand is clearly on the poster so people will know what the event is.
If you choose to pursue the motion graphics the resources you produce will be shown on TV music channels, at the opening of the festival and at other concerts productions and festivals the Music to Live Company have planned over the summer. If the imagery you create is 2 dimensional the material will be used in the Music to Live Magazine, flyers at concerts and intimate concerts of bands that are performing and around the countries universities and colleges. The audience is varied however there are a majority of 17-24 year olds who have previously come to similar concerts and productions for this type of music style so bare this in mind when producing your work. Also if you choose to create motion graphics our time slots for advertisement are strictly before 10pm therefore the content should be appropriate for all ages to view with no controversial issues that could be seen as inappropriate for these timeslots. Giving you this information we understand that this may limit some of your ideas so if you do choose to design something 2 dimensional the ideas will be considered and publicised to the same scale.
The budgets for this project are currently under discussion so plan your ideas to whatever you feel is necessary and we will discuss the budgets and ideas further down the project time line.
Be sure to contact us with any further information you may require.
Marketing and Promotions Manager

Fern Baxter - Tea trunk

Designers sometimes use the idea of heritage and tradition to promote the authenticity of a brand. Produce graphic work for a brand of speciality food or drink. You may refer to examples of promotional materials or packaging design and labeling.

Isabelle Rudge - Mam's Jams

As a traditional British food café/restaurant situated in Warrington town centre we would like you to produce design work and packaging for our speciality food and drink. As a family business passed down from generations we pride ourselves in home baked foods from our family recipes where we are specifically famous for our homemade British jam and scones. This could be used as a starting point as the food and drink can be taken out of the restaurant where packaging will need to be designed. We want the designs to reflect this is a family company and the heritage it has come from. As a café in Warrington we want to advertise and persuade people to come in and try our food and drink.

Rhian Heap - Mountain Rescue UK

Ryan Wilford - Music to Live

'Music to Live' is the name given to a series of music productions, concerts and festivals. Produce graphic work for associated material such as posters, CD packaging or motion graphics.

Tom Caldwell - Spark 66

Unit 3 Self Set 2011

Tom Caldwell - Spark 66

Unit 4 Exam 2011

Vladimir Shulyak - Animal Aid

I have chosen the theme of Animal Cruelty for my final exam

I have designed a poster toadvertise the Uk's largest animal rights group. I have chosen earthy colours for the poster and the main image features a paw print revealing various animals which need conserving.

Daniel Gladman - Anti Smoking Campaign

The poster is influenced by the western films of the late 60's. The dynamite is reprented by the cigarettes and the plunger is the self destruction that smoking inflicts. The typography was developed from the wanted posters from the wild west, I tried to use the same sort of techniques by making my type look like it has been stamped on for added texture effects and the perspective of this brings out some great 2 dimensional and 3 dimensional effects on and off the page.

Chloe Franklin - Reflection Restaurant

I have based the restaurant around the theme of 'Alice through the looking glass'.

Both the decor and the food on offer will be representive of the theme. The menu will also have the feel of a story book so that visiting the restaurant is infact an entire experience.

Daniel Brown - Anti Drugs Campaign

A company called ‘Say No!’ has recently contacted me in regards to the promotion of their organisation. I have been asked as a graphic designer to thoroughly communicate with the public through the use of a range of graphic work in regards to the concern of drug addiction in the United Kingdom. As a graphic designer, I have therefore been asked to create somewhat a campaigne to raise the awareness of drug use and indeed, drug addiction.

Drug use is becoming more common throughout the UK and therefore it is important that as a designer, the work I will produce for the organisation, Say No! will therefore be extrvagant in terms of attractiveness and an eye-catching format. The campaign is to be promoted in a thorough way remembering the importance of our target audience, being adults, teenagers and even younger high school students who in todays world, are all becoming more aware of the different types of drugs and the ways in which they are used. Are we influenced by the media and celebrities that we hear about on a day-to-day basis? It’s important that this campaign promises to turn that around and attract a mass amount of the public who in hope, will support the campaign and therefore revitalise the reputation and indeed, the companys image/name in order to prevent the use of drugs before addiction takes its toll.
Again, the organisation of whom has contacted me, offers not only a promotional aspect of drug use, but the use of a helpline; somebody to talk to or ask advice from. Additionally, it is again, important that the promotional concept of the organisation is refreshed and therefore improved by the use of somewhat modern graphic work, not only eye catching, but attractive and interesting for all targeted ages to take notice of.

Graphic work of which I could create could include advertisement posters, leaflets; handouts etc. The design of a website or helpline advertisement. Poster designs could include the use of photography of victims and the consequences that had been caused by the use of drugs. Typography could connect within the designs of my work and therefore create somewhat a concept of attractive graphic work. Billboard designs and school related products and indeed, fashion related items, i.e. t shirt prints, bag prints and hats could again, become a successful piece of graphic work in terms of promotion for the organisation.

Furthermore, not only as a designer am I responsible for creating a range of products to present to the client, I am also responsible for creating an emotion throughout the work, somewhat an emotion that will in hope, raise the awareness and make a change.

Joshua Dunn - NHS

I choose to look closer into the public awareness campaign quite naively as I felt this offered to most ability to include my photography skills for a campaign that promoted a cause that was relevant. The beginning of this process was marked through the research I did into the variety of public campaigns that already existed. The interpretation of this question could’ve been broadened out to just about any area of the public domain possible. I, however, chose to focus my ideas and plans around the public health sector. As a student I was quite familiar with a lot of the shocking and memorable campaigns the NHS had done in the past so my interest immediately linked towards creating a similar shock tactic style campaign.

The NHS is of course, the UK’s largest public health sector that is funded by the tax payer, for the tax payer. The recognition therefore, that I was working with a company that supports and assists people confirmed my choice of direction. To break my direction down into stages and decipher the workable concepts I built together pages of research of current campaigns that were highly acclaimed in briefing the general public and causing them to consider the benefits of a healthy lifestyle. Smoking was the choice I chose to run with. It offered the most workability in my opinion for primary sourced imagery and strongest connection to campaigns I could reference. The concepts I drew up within this chosen direction were addiction, second-hand smoke, glamour, shock tactics and discrimination. All fairly broad and abstract elements that after receiving a small amount of feedback from students and staff, I decided to explore and run with them all.

My concept behind my own imagery came from the idea of the public not relying on serious processes of surgery when there older for the irresponsible mistakes people tend to make in there youth. The work I did on the right hand side is a response to a similar concept inspired by Kris McCaddon's work. I began to approach a stage in my development whereby I’d produced enough contextual research to support my ideas with both the work of photographers, designers (NHS Campaigns) and research into the factual elements of smoking. My direction then should have been to decide on a concept to run with, however, pleased with more than one of my ideas I began to take the two strongest forward.

Bailey Oates - Refelction Restaurant

My aim was to create a poster which radiates elegance for the Italian restaurant. My final image resulted in a image of a hand made Venetian mask which featured the colours associated with Italy, and a new logo with details of the restaurant. To ensure that I achieved the highest standard of professionalism in my final outcome I explored every aspect in detail, including complimentary colours.

I had several different concepts for the restaurant reflection. Mirror's, Reflections, Memories, Water and Italy. I felt that the best for me to take forward were Reflections and Italy as this provided me with both an abstract and literal take on the restaurant.
During my project I also looked at several different artists. Andy Warhol's technique of bright contrasting colours I felt would be good when experimenting with the use of colours in my Italian theme. Salvador Dahli's work on distortion provided a further abstract idea on the concept of reflections. I believed I could experiment with distorting images as if they were reflected in a mirror. Escher also inspired me to look at the use of shadow and light which I feel if used correctly may demonstrate a elegance to images which I was hoping to achieve. Francisco Infante Era was another artist who looked at natural form in creating images. This consisted of a quite literal take using mirrors. I believed I could experiment using mirrors and creating different reflections against different textured backgrounds.

I also did a lot of research on existing competition and logos. I believe that this is an important stage in any project as it gives you an idea on what works and how you want to approach your final image. Whilst researching I found that many existing restaurant logos consisted of just typography with mainly one character standing out. I also found that a change in the spacing between characters could transform the whole logo into a more professional design. I also found that menus featured blocks of colour which were shown in lines and normally featured behind a logo. This inspired me to keep my logo simple and also look at the use of colours and composition in my final image.

To create my main image I made a Venetian mask which featured colours from the Italian flag. I then added detail by glueing small beads around a line of pattern. Like most Venetian masks I then added feathers around the sides which were also the same colours as the Italian flag.

Once finished I took pictures of my mask against a white background. This was to emphasize the colours of the mask. I explored different techniques in editing but decided that I wanted to keep the originality of the mask so that it was appealing to my target audience.

Composition was also a important element in my final piece so that it met the needs of my target audience. I believed that the landscape composition was best as it gave a modern take on my image without being too over the top. When happy I began to add blocks of colour which was influenced by my competition research on restaurant menus. Many of the menus included more neutral colours such as brown, beige and cream tones. This complimented my work as it didn't clash and also as it didn’t steal the focus away from the intended main image.
I began to feel that my work was too abstract and that it didn’t directly link to a restaurant. Whilst researching menus I found that many featured images of cutlery. Earlier in my project I had experimented with Andy Warhol inspired images which focused on cutlery which contrasted with the background in a bright colour. I decided that I wanted to keep with the same colour scheme of neutral tones so I changed the images to contrast but not as vibrant. This worked as it didn’t draw the viewers attention from the main focus but balanced out the white space.
I added my finished logo to the final composition I ensured that it was large enough to balance out the mask. The logo was simple so It worked well against the Venetian mask.
My final image was vibrant therefore the neutral colours worked well in creating a professional elegant poster which was suitable for my target audience.

Tom Green - Reflection Restaurant

The exam question I chose was ‘Reflection’ this was to revitalise a restaurant in a fashionable way by creating a poster to advertise the restaurant, which contained details and imagery. I am looking to promote the restaurant in a fashionable and modern way aiming at a target audience of around 20-30. I started by research four concepts that could be the theme of my restaurant the concepts I chose were distortions, reflections in food, English theme and shadow and light. I chose these four concepts as I starting point as I felt they all links to the restaurant and the name of in abstract and literal ways.

I took a lot of images of an effect of distortions within typography from the influence of Bernard Lodge. I printed out typography on A3 paper of the restaurant name ‘Reflection’ where I then put a variety of wine glasses in front of it to create a distorted effect. I took many different composition ideas where I could then take a selection of them to use within my development. I used a san serif font for the typography as is think the typography needs to be more clear and simple as the abstract distorted effect may not work as well. I then edit the image to get a good lighting effect to bring out the composition also darkening the typography within the image to make it stand out. I think this worked very well and links to both my theme and a restaurant and is a very good composition to include for my final piece. I think experimenting with the right logo that I produced and colours it could be a very strong final composition.

Ben robinson - 120 Years of Crufts

I wanted to tackle the theme of an event and decided to create posters to advertise the 2011 Crufts Dog Show. I created a series of simple posters featuring commands that dogs respond to. These could be featured outside relevant buildings such as a Travel Lodge for 'Stay' or a newsagents for 'Fetch'. The final design is a more literal outcome featuring images of my dog.

Unit 3 Self Set 2010

What are you looking to promote?

Who is your target audience?

What are you trying to achieve?

Can your ideas be realised within your client's budget?

This could be a Company, a Product or a Service of some kind.

You need to decide what type of people your artwork is looking to attract. Is it a child of a certain age, young professionals, senior citizens, or a skilled professional market?
Is it to simply sell or boost awareness of a Product, Service or Product? Might there be a budget involved?
Sometimes your ideas might be just simply too expensive to produce.

Bailey Oates- Recycled Fashion

My Brief was to create a poster to advertise Liverpool Fashion week.

I wanted the design to have a theme of Autumn weather. (awaitinng text)

Joshua Dunn - Recycled Fashion

Recycling clothes seems to be a very popular trend that’s emerging throughout young people and fashion conscious individuals as they seek to re-capture some of the old and somewhat vintage styles from previous decades. A particular example of what has become a strong influence on my work is a company titled ‘the why not associates’. The company itself are British based graphic design company with a passion for design and commercial success. They recently released a book on the companies first ten years in industry and it’s from obtaining that knowledge that I became apparent to there style and there creativity. The work that was particularly influential is there light based imagery. When I first saw their various book covers I recorded some the aspects I liked and fell in love with the beauty that is captured within moving light which is what initially caused me to undergo my own primary interpretation. I began then to link the idea of light with its precious properties and how we can take it for granted in terms of usage. In a way it comes back to this concept of precious re-usage and consideration of natural elements. The why not associates then went on to influence my work in terms of typographic elements and even the incorporation of light movement and capturing light in order to portray letters and simple words. The outcomes from my own interpretations became stronger and more concise through practise and re shooting on location and off location.

Chloe Franklin - Glastonbury Festival Advert

My brief was to design new and refreshing advertising material for Glastonbury festival. The original founder Michael Eavis was leaving the creative committee for the festival after 40 years and so they wanted new and interesting ideas to reinvent the festival. I was asked to design a poster to promote the festival and also a logo to print onto wristbands for festival goers.

“As we have previously discussed we want to reinvent the Glastonbury idea for 2011, and we intend to do this through the merchandising and advertising material, as we celebrated our 40th anniversary last year there is a lot to live up to in terms of the festival ‘hype’. Also our founder Michael Eavis is stepping down as organiser to make way for a new generation and this ties in with our plans to reinvent the festival.
There is no age limit for the festival as there are campsites where families can camp and more lively campsites for the younger generation, so therefore the advertising material needs to stretch across all age groups.”

I chose a number of my original photographs that really stood out and cut them out roughly using the pen tool in Adobe Illustrator then layering them together to create a photographic collage effect. At this point the work looked quite bland and I wanted to add some brighter colours to the work to enhance it and make the work really stand out. I had used teal throughout my work and wanted to add it in to complement but slightly clash with the red of my logo, using a gradient I placed this into the background behind my collage of imagery.
Still the colourings were quite bland so I took influence from the sixties theme in my logo and used the idea of a rainbow, immediately Austin Powers popped into my head, and how they often used silhouettes but in the colours of the rainbow, repeated over and over again to created a rainbow ripple effect, I copied the outline of my collage and placed it into Illustrator copying it several times and colouring it differently each time, I layered them around 0.5cm apart behind my original photographic work and added in my logo.

Ben Robinson - Lymm RFC Colts Academy

My brief was to design new and refreshing advertising material for Lymm RFC Colts Academy. (awaiting text)

Demi Wilson - Liverpool Fashion Week Poster

I have been asked by the organisers of Liverpool Fashion week to produce a way of advertising their event not just in Liverpool, but around the world.

I will start by analysing my brief, and then go on to the use of mind maps so that I can put all my ideas together and competition research so that I can see what competition Liverpool Fashion Week has.

I have chosen to do a vintage/autumn theme for the advertisements. The organisers of this event are looking for imaginative and appealing graphics for the popular cities that would be interested in Liverpool Fashion Week. My target audience will be women and men from the ages between 16 and 45 who are interested in fashion and keeping up with the latest trends.

I will start by taking photographs that fit in with my concept and then choosing out of these my favourite and best ones that I could use in my final piece. I will also do some secondary research that will help me with the competition that is already out and being promoted and advertised, and also typography and artist research that will help me get ideas for my own final piece. I will then go on to start to develop my ideas and experiment with different materials and my own photographs and drawings. I will then develop these even further and come up with my final piece with both my imagery and typography.

Jennifer Holme - 2010 World Netball Series Advert

World Netball Series is a very popular event and it is being held in Liverpool. They need new advertising poster to show people what it is all about and where it is so more people will come and be interested. The posters need to be eye catching and informative as it will be for people having a quick scan over and hopefully taking note and then turning up. As well as designing a poster, I was also asked to create a brand new logo that is strong and unique using interesting typography.

For my final piece, I focused mainly on the images and the positioning that would catch the eye the most. I wanted the typography to be clear and understanding as well as appealing for all ages. I think my final piece defiantly is and many people would understand it clearly. I used many different techniques to get the best final work I could. It worked out really well and I am pleased with the final outcome I came up with.

Daniel Brown - 2011 London Fashion Week

I intend to create an aspect of promotional material which portrays the event 'London Fashion Week' for the year of 2011. Perhaps in poster format, the promotion requires detailed relation to the concept of 'Fashion' in particular, either in an abstract or literal format. In this essay I will investigate how artists control fashion through the use of colour, manipulation and presentation to reveal character.

Additionally, I will also explore the relationship that fashion in particular has with pattern, colour and technique, through both a literal, and an abstract format. In order to continue through the creation process of this project.

Mark Johnston - capture

The Walker Art Gallery is the national gallery of the North. For 130 years it has housed Liverpool’s most outstanding art collection. Many of the gallery’s most important works have been on display in the city for nearly 200 years. The gallery also runs a number of different exhibitions and we are planning a new exhibition to open in April 2011.
We require you to create promotional materials to inspire people to pick up their cameras and submit their images to a photography competition. We request that you create ideas for posters that will be displayed in magazines and on billboards around the city of Liverpool. It should include details of the different categories, rules and restrictions as well as key dates. You also have the option to create designs for exhibition merchandise. The promotional materials you produce must be eye catching and unique to this event. The name for the exhibition has not yet been decided so you can choose the name yourself to fit with your design ideas.
There will be 3 categories to the competition:

People: These can be any pictures as long as they have at least one person in it. (portraits. group photographs, activities)
Animals: Any pictures containing a single animal or groups of animals. (pets, wildlife)
Plants: Any pictures that focus on any plant life. (flowers, trees, bushes, weeds)

The pictures will be displayed in our exhibition and the winner voted for by people who visit the exhibition. Voting will start from the opening of the exhibition on April 1st 2011 and end on April 30th 2011. Only one image can be submitted per person in one category of their choice, and there is a limit of 100 images per category. The deadline for submissions is the 1st January unless the limit is reached before this.
We will arrange to meet with you In November to discuss your ideas and concepts. Good luck and don’t hesitate to contact us for any additional information.